“The story of Eventual started at a live event” Miia and Uzair Khan, co-founders.
“I first met my husband, Uzair, in front of Club Kaiku in Helsinki. It was a cold January night in 2015”, remembers Miia.
“Little did I know that this moment was going to change my life forever. He became my best friend, my soulmate, who went on to propose to me during a live event. We even ended up at a gig on our wedding night and danced until morning.”
At the end of 2020, Miia and Uzair quit their day jobs to start working on their dream: a company that could turn people's dream events into reality. “Music has played an essential role in everything in our life. It was time for us to return the favour.”
“We always felt it was odd in this day and age for people to have no influence over the content of the event scene.”, said Uzair. “How strange that the ultimate decision-maker is never the public, but an industry afraid of taking risks and celebrating diversity.”
"A simple shift in the model can benefit all actors involved, people can have more influence, artists and influencers can have more creative freedom and emerging ones don't have to rely on traditional machinery, the gatekeepers and venues can manage risk and maximise gains.", he continued.
“We felt that it was our responsibility to share this idea with the live events industry since it was so greatly affected by the pandemic”, says Miia. “Crowds can be active creators ready to shake things up and have a say in what’s going on in the cultural field of their cities”.
Through Eventual, we want to give more freedom to the audience and financial security to the live events industry. We hope that our people-powered events platform brings as much joy for everyone as creating it has brought us. We all make the city we live in, so let’s make it sing.
Are you ready to reset the stage?
Meet the team
Miia believes that culture is not given but created collectively and in contact with change. Ever since she was a kid she has been passionate about performing arts and, at the age of 10, formed her dance group and started organising events. She learned back then that the cultural scene can only be changed by being part of it.
Now more than ever before, people must be at the very core of culture creation. There is no spectacle without the crowd, and the crowd needs a voice. Artists need to be able to perform and have venues host their shows. Events are the representation of our world and everything that happens around us. They impact us both socially and emotionally, as they nurture our soul and connect us with like-minded people. After all, Miia met her soulmate at a party in a club.
Uzair believes the future of events is democratic, a future where, as an artist, you have full creative freedom and your artistic progress is not decided by a selected few entities. A future where, as a venue, you are able to offer diverse content at no risk and, as a fan, you can influence your local event landscape. It’s time the events industry stepped into the 21st century.
Tommi Leskinen is a multidisciplinary designer with a profound knowledge of User Interface Design (UI) and User Experience Design (UX). Expertise lies in Rapid Prototyping, Human-Centered Design Practices and Visual excellence and gets kicks out of solving complex problems and designing functional and easy-to-use products.
Louis has a long-standing interest in grassroots and community empowerment. As a lifelong skateboarder, he values the ethos of communities of interest guiding and influencing their own agenda. Because of this, Eventual is a natural home for Louis. He is keen to build upon the ethos and culture of Eventual, providing opportunities to create a direct relationship between creators and consumers which has typically been the domain of commercial intermediaries. Working as a developer Louis is interested in creating websites and applications that empower the user to take control and shape the world they want to live in.
Growing up in South Asia and later studying and working in Finland, Zara believes that amalgamation of different cultures is a right of passage for the modern society. She is particularly passionate about amplifying the talents and voices of underrepresented and non-mainstream groups and wants to utilize her cross-cultural marketing and analytics experience to make Eventual world's #1 platform for the live events industry.