Who we are
We want to create a culture where crowds become the ultimate decision-makers and event organisers can thrive. The Eventual platform was built on a need to enrich the events industry. It takes the risk out of a risky business, it generates hype for artists and performers and reaches audiences that are just as passionate about culture creation as you are.
Our mission is to diversify the events industry by empowering people to influence their local scene and democratise the process of how events come alive.
- It’s about lifting voices that otherwise would not be heard.
- It’s about creating equal opportunities for artists, venues and event-goers.
- It’s about removing barriers that prevent some groups from fully participating in culture creation.
- It’s about supporting impartiality in processes and giving fair compensation to all parties involved.
- It’s about making safer spaces visible – respecting each other’s opinions and experiences, identity and background, and physical and emotional boundaries. We do not tolerate any kind of harassment.
We recognise that the events industry doesn’t always cater to everyone, which is why we aim to do our best to make the events as inclusive as possible.
An audience is not just a mass of people. It’s a group of individuals who hold the power in the events industry. Without an audience, there would be no gigs and clubs. And without gigs and clubs, there would be no Eventual. Literally.
Live events enthusiasts Miia and Uzair first met in front of Club Kaiku in 2015. As their story together grew, so did their goal to get other event enthusiasts more involved in the cultural programming. After quitting their day jobs, Eventual was founded at the beginning of 2021 with the aim to connect the audience with the events industry on a single platform. Through Eventual, the public has more influence over the content of the event scene and the industry has more financial security to create live experiences.
Later in the same year, the team of founders gained a new member. Toni Rantanen, one of the founders of Flow Festival and Sörnäinen club complex, joined the team. He was fascinated by the idea of building a platform that lets the venues, artists and audiences have more creative freedom in the culture industry and how venues similar to his, like Club Kaiku, can bring like-minded people together.
Co-create with us
Let’s reset the stage.
We are here to make events happen – together. A place where you can manage your event, handle your bookings, take care of ticketing and even campaign for an event. That’s Eventual.
Meet the team behind
The Eventual team is a diverse group of people working to create a more versatile world on and off working hours. Our team consists of 5 nationalities, 6 different ethnicities and amongst us we speak 8 languages.
Since day one, Miia envisions a platform where our ever-changing culture is created collectively. With vast experience in leadership, strategy, brand development and partnerships, she has been working in marketing communications and PR for over a decade. Before launching Eventual, Miia has worked with some of the most renowned world-wide brands as Director and Partner at Miltton, Nordics leading strategic consultancy.
Miia places people to the frontline. She believes that everything starts from people, and we all have the power to make a difference and impact our communities - and through Eventual, she aims to empower people to change their local cultural landscape.
From a live music enthusiast to the CTO of Eventual, Uzair has over a decade of experience in the field of software and has been involved with companies such as Nokia, Fiskars, Neste, Hilti and Vaisala. Prioritising the user experience, he is leading the development of the platform and its digital tools to improve the arts & entertainment sector.
Uzair believes the future of events is democratic, where you get creative freedom as an artist, more diverse content at no risk as a venue or promoter and - ultimately - as a fan, you can influence your local event landscape.
Toni Rantanen (aka Lil'Tony) is a driving force in the Helsinki music scene as the cofounder & programmer of Flow Festival and director of Sörnäinen club complex. Growing up, he enjoyed any extreme sports he could come across, competing nationally in motocross, in the World Cup in downhill bicycling and - despite the multiple bones broken - filling his free time with climbing, snowboarding and surfing across the globe.
He started DJing internationally in 1989 and, since then, Toni has created pioneering club concepts, such as the long-running Darkroom and VUM Open Air. Rantanen joined Eventual as a co-founder in the Autumn of 2021. His passion for music counts musical gems to his vast vinyl collection while digging deeper into making music and edits.
Toni has steered his venues to always host the most interesting performers to cater to the clubgoers’ selective tastes - that’s why he advocates a wider events scene.
With extensive experience working with world-leading analytics platforms, Jussi brings data to the frontline. He is the founder of Cubiq Analytics, a data-driven company, and one of the co-founders of Eventual since 2022, developing services and digital tools that use data to support events productions.
Bringing the future of events to Eventual platform through data, Jussi sees analytics as a strong tool for audience development and better events management.
Coming from a multicultural background both from the Occident and Orient, Erica hopped onboard Eventual as Happiness Officer after an extensive career in health care. While coordinating the administrative and customer service, she uses her interpersonal skills to redefine the events industry landscape towards a more human-centred approach.
As a big fan of clubbing and electronic music, Erica believes that the sector is full of open-minded people keen to develop meaningful connections, which can happen through Eventual.
Lilli is a Helsinki based marketing and communications professional, coordinating the Community Engagement at Eventual. With a strong eye for aesthetics and cultural trends, she also works closely with music artists, connecting companies and creatives for a vivid cultural sector. She has also been involved in creating and managing influencer campaigns and online platforms with over 11K members.
Lilli shifted her career path to the cultural field during the pandemic, and her experience at Eventual has been allowing her to explore her skills and interest in innovation, culture and solidarity.
Ines has a background in contemporary dance and cultural journalism, and she has been working as a communications specialist for multiple cultural organisations across the globe. As the PR Communications Officer at Eventual, she uses her passion for storytelling and audience engagement to highlight what this platform has to offer to artists, events professionals and crowds.
Working both on and off the stage has been giving Ines the chance to understand deeper what the current challenges in the cultural sector are and how Eventual can help build a brighter future for the art scene.
Emma Kanko (aka Cake behind the DJ cabinet), is a marketing professional working with some of the boldest cultural hubs in Helsinki - including Eventual, where she manages social media and content creation. In parallel, she has been growing her career as a DJ, where she feels she can express her truly inner self and connect with others.
Emma loved to share her love for music and the good feeling of mixing electrifying beats. Under the motto “a party without cake is just a meeting”, she supports Eventual on the mission to generate once in a lifetime experiences through music, art and culture.