We want to create a culture where crowds become the ultimate decision-makers and event organisers can thrive. The Eventual platform was built on a need to enrich the events industry. It takes the risk out of a risky business, it generates hype for artists and performers and reaches audiences that are just as passionate about culture creation as you are.
Our mission is to diversify the events industry by empowering people to influence their local scene and democratise the process of how events come alive.
- It’s about lifting voices that otherwise would not be heard.
- It’s about creating equal opportunities for artists, venues and event-goers.
- It’s about removing barriers that prevent some groups from fully participating in culture creation.
- It’s about supporting impartiality in processes and giving fair compensation to all parties involved.
- It’s about making safer spaces visible – respecting each other’s opinions and experiences, identity and background, and physical and emotional boundaries. We do not tolerate any kind of harassment.
Reconocemos que la industria de eventos no siempre atiende a todos, por lo que nuestro objetivo es hacer todo lo posible para que los eventos sean lo más inclusivos posible.
El público no es solo una masa de gente. Es un grupo de personas que tiene poder en el sector de los eventos. Sin público, no habría conciertos ni discotecas. Y sin conciertos ni discotecas, no existiría Eventual. Literal.
Miia y Uzair Khan, unos apasionados de los eventos en vivo, se conocieron por primera vez frente al Club Kaiku en 2015. A medida que su historia crecía, también lo hacía su objetivo de conseguir que otros entusiastas de los eventos se implicaran más en la programación cultural. Tras dejar sus respectivos trabajos, fundaron Eventual a principios de 2021 con el objetivo de conectar al público con el sector de los eventos en una única plataforma. Gracias a Eventual, el público puede influir más en el contenido de la escena de los eventos y el sector puede gozar de mayor seguridad financiera para crear experiencias en vivo.
Más tarde, ese mismo año, el equipo de fundadores consiguió un nuevo miembro. Toni Rantanen, uno de los fundadores del Festival Flow y del complejo de clubes Sörnäinen, se unió al equipo. Le entusiasmó la idea de crear una plataforma que permitiera a los propietarios de locales, los artistas y el público tener más libertad creativa en el sector de la cultura y cómo locales similares al suyo, el Club Kaiku, pudieran juntar a personas con ideas afines.
Cocrea con nosotros
Reinventemos la escena.
Estamos aquí para hacer que los eventos salgan adelante, juntos. Un lugar en el que puedes gestionar tu evento, las reservas, la venta de entradas e incluso crear campañas para un evento. Esto es Eventual.
Conoce al equipo
El equipo de Eventual es un variado grupo de personas que trabajan para crear un mundo más diverso dentro y fuera del horario laboral. En nuestro equipo hay 5 nacionalidades, 6 etnias y entre todos hablamos 8 idiomas.
Since day one, Miia envisions a platform where our ever-changing culture is created collectively. With vast experience in leadership, strategy, brand development and partnerships, she has been working in marketing communications and PR for over a decade. Before launching Eventual, Miia has worked with some of the most renowned world-wide brands as Director and Partner at Miltton, Nordics leading strategic consultancy.
Miia places people to the frontline. She believes that everything starts from people, and we all have the power to make a difference and impact our communities - and through Eventual, she aims to empower people to change their local cultural landscape.
From a live music enthusiast to the CTO of Eventual, Uzair has over a decade of experience in the field of software and has been involved with companies such as Nokia, Fiskars, Neste, Hilti and Vaisala. Prioritising the user experience, he is leading the development of the platform and its digital tools to improve the arts & entertainment sector.
Uzair believes the future of events is democratic, where you get creative freedom as an artist, more diverse content at no risk as a venue or promoter and - ultimately - as a fan, you can influence your local event landscape.
Toni Rantanen (aka Lil'Tony) is a driving force in the Helsinki music scene as the cofounder & programmer of Flow Festival and director of Sörnäinen club complex. Growing up, he enjoyed any extreme sports he could come across, competing nationally in motocross, in the World Cup in downhill bicycling and - despite the multiple bones broken - filling his free time with climbing, snowboarding and surfing across the globe.
He started DJing internationally in 1989 and, since then, Toni has created pioneering club concepts, such as the long-running Darkroom and VUM Open Air. Rantanen joined Eventual as a co-founder in the Autumn of 2021. His passion for music counts musical gems to his vast vinyl collection while digging deeper into making music and edits.
Toni has steered his venues to always host the most interesting performers to cater to the clubgoers’ selective tastes - that’s why he advocates a wider events scene.
With extensive experience working with world-leading analytics platforms, Jussi brings data to the frontline. He is the founder of Cubiq Analytics, a data-driven company, and one of the co-founders of Eventual since 2022, developing services and digital tools that use data to support events productions.
Bringing the future of events to Eventual platform through data, Jussi sees analytics as a strong tool for audience development and better events management.
Coming from a multicultural background both from the Occident and Orient, Erica hopped onboard Eventual as Happiness Officer after an extensive career in health care. While coordinating the administrative and customer service, she uses her interpersonal skills to redefine the events industry landscape towards a more human-centred approach.
As a big fan of clubbing and electronic music, Erica believes that the sector is full of open-minded people keen to develop meaningful connections, which can happen through Eventual.
Lilli is a Helsinki based marketing and communications professional, coordinating the Community Engagement at Eventual. With a strong eye for aesthetics and cultural trends, she also works closely with music artists, connecting companies and creatives for a vivid cultural sector. She has also been involved in creating and managing influencer campaigns and online platforms with over 11K members.
Lilli shifted her career path to the cultural field during the pandemic, and her experience at Eventual has been allowing her to explore her skills and interest in innovation, culture and solidarity.
Ines has a background in contemporary dance and cultural journalism, and she has been working as a communications specialist for multiple cultural organisations across the globe. As the PR Communications Officer at Eventual, she uses her passion for storytelling and audience engagement to highlight what this platform has to offer to artists, events professionals and crowds.
Working both on and off the stage has been giving Ines the chance to understand deeper what the current challenges in the cultural sector are and how Eventual can help build a brighter future for the art scene.
Emma Kanko (aka Cake behind the DJ cabinet), is a marketing professional working with some of the boldest cultural hubs in Helsinki - including Eventual, where she manages social media and content creation. In parallel, she has been growing her career as a DJ, where she feels she can express her truly inner self and connect with others.
Emma loved to share her love for music and the good feeling of mixing electrifying beats. Under the motto “a party without cake is just a meeting”, she supports Eventual on the mission to generate once in a lifetime experiences through music, art and culture.